Marketing Strategies to Grow your Business
A major goal for every startup is to make their business grow and the best way to achieve that is through exposure, which can be easily achieved through the internet. This is why it is important that you invest in effective marketing strategies, the problem is that most startups do not have the money to employ a team of marketing professionals nor do they have the time to take on that role themselves.
Thankfully, there are a lot of marketing strategies and options to utilize such as online marketing – something that you and your current marketing staff can make the most out of without breaking the bank.
Simply having an attractive website is no longer enough these days. You are also putting in a lot of time and money in updating and changing your mobile compatible sites. Apart from maintaining a mobile version for your sites, you should strive to make these versions as fluid as possible – they should not only be attractive, they should be functional as well, providing a great user experience for visitors. You need to cater to the needs of the general public, most people are always on their phones now so you should focus on providing a site that makes it easy for them to navigate on their tablets and smartphones.
Outsourcing is Important
Outsourcing is nothing new to the world of business, but it is important that you know how to use for maximum benefits.
One of the best ways for you to use outsourcing to your advantage is by outsourcing your marketing tasks – this will save you a lot of money in employing a full-time marketing team. So if you want to save time and money, you should outsource the marketing tasks that need professionals to work on such as your web analytics, email marketing and working the PPC avenue to your advantage.
You can outsource content creation to freelance writers so that they can update your site or blog regularly, this way you will still be getting better SEO ratings without having to worry about it too much on your own.
One of the best ways to boost your site’s SEO rankings is to have a blog and continue posting quality content in it. Blogging is one of the highly affordable high-impact techniques you can employ without costing a lot of money.
You just need to make sure that you update it regularly, about twice or thrice a week which you can do on your downtime, it is also something you can get your marketing staff to take care of. Make sure to allocate a few hours twice a week to writing a blog post. Search engines like this and your followers will too. There are researches showing that those who maintain their blog more have a higher chance of gaining more traffic than those who don’t, the more traffic you get the more engagement and sales you produce.